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Home About HydraformNews RoomAugust - Celebrating Women's Month in South Africa
August - Celebrating Women's Month in South Africa

August - Celebrating Women's Month in South Africa

Q and A with Ms Martha Daud Luleka (GoG – Good old Girl), one of Hydraform’s female clients.

  • Q: How long have you been managing your own Hydraform business?
  • A: I have been effectively managing this business for 8 years
  • Q: Which country do you operate your business from and how many people do you employ?
  • A: I am operating this business in Dar es salaam, Tanzania. I do employ 4 permanent staff (Myself, an operator, a watchman and a project site administrator); the others are labourers who come to work when we are making the blocks (these are 9 labourers per day)
  • Q: As a woman, what are some of the challenges you have to deal with to manage a successful business?
  • A: The most difficult challenge is when business goes slow. This is when clients stop coming due to lack of purchasing power. The other one at the moment is I have a competitor who also started his business since last year. But this is not a difficult one because my competitive advantage is maintaing good quality blocks. My position is that ‘no matter how many competitors come into this business I will stand tall in terms of quality assurance’.
  • Q: How do you manage or try to achieve a balance between work and family life?
  • A: While this is my most dependable business, I also do consultancy locally and internationally. I can be away from Dar es salaam for a number of days if not months but control of the business remains intact. Good leadership means your presence should not be conditional but rather systems and processes should be put in place and adhered to.
  • Q: Who is your favourite international female author or business woman and why?
  • A: I like reading "The Entrepreneur magazine”; this is a monthly magazine under the Managing Editor is Nadine Todd. In this magazine there are a lot of real living examples of business experiences and innovation and indeed it is a handbook that helps to build your company. I like it very much. Reading is one of my good hobbies so I read a lot motivational books (Joyce Meyer and Joel Osteen) but also business and leadership ones (John Maxwell and Richard Templar) to mention a few.
  • Q: What do you think the biggest global feminist issue is?
  • A: I think the world knows greatly our cry for gender equality and many interventions have happened on this matter which we have to appreciate on the positive gains so far BUT what I would urge all actors in this issue of gender equality is that: Women must demand both equality and quality. When we win in terms of quantities then it must go together with the quality of the quantities. In this we will be proving to the world the minor difference that is between us and men. Look at this inspiring quote by HE Phumzile Mlambo-Gcuka; She says: I hope by 2030 we can talk about gender inequality in historical terms. This is what I am also positive about if we continue being quality women of our societies.
  • Q: If you could pick a woman from any culture to talk to, which culture would you pick and why?
  • A: I love so dearly my African fellow women. One cultural well-being of African women is respect for everybody. They live it and teach it throughout the nurturing processes of their children. This is what makes our identity when looked together with other people from other continents. I think it must be harnessed.
  • Q: What is your favourite motivational quote by a female?
  • A: This comes from Mama Beijing, Mama Africa Dr. Amb. Gertrude Ibengwe Mongella – First President of the Pan African Parliament whom is my mentor, she once said "It is not enough just to open the door rooms to power. We have to get inside and rearrange the furniture!
  • Q: What do you like to do in your spare time away from work?
  • A: I like reading, meeting different people because I am also a motivational speaker and mentor to young girls. I am outgoer as well.
  • Q: What advice would you give to other aspiring females who are starting their own business?
  • A: My intention is to move to a bigger idea of addressing the shortage of teachers’ housing in Tanzania, in this vision I am looking for partners to work together in this direction. This will leave a legacy to our generation especially women if they buy into this idea.

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